The Leaders Advisory Blog

To unite the two most crucial parts of business: the results that come, and the people who create them.


By Tony Walmsley

Running a business, or leading a team, can often feel like a very solitary pursuit, however, as with most things in life, having an experienced leader that you can rely on is one of the most valuable resources available to business owners today.

This is why in major corporations, around 30% of top executives have performance coaches that provide them with a vision for who they can become, providing more meaning and purpose above what it is that they do well.

Fulfillment comes at a cost and requires a shift in perspective. Top coaches provide value where top executives need it the most and whether you are running a small business or looking to build a global company, the benefits of engaging a performance coach cannot be overstated.

Outstanding performance coaches who have been at the cutting edge of senior management and have experienced success, overcome significant challenges naturally have an advantage over those starting out, but the skill, which also applies to high level managers, is to understand people, over subject matter.

Much like any other coach, performance coaches work to understand performance in the context of business to develop clarity, maturity, and decisiveness, creating a sense of certainty for their clients.

There are a number of key elements to unpick that all start with “who are you being that you would like to change”? The identity piece is essential as it harbors all of the potential for change and success.

Once a high level of self-awareness is attained, working better with others becomes more natural.

Executive performance coaches (not business advisors with specialist skills) provide a non-judgmental, curious presence that helps senior people to consistently re-adjust their future aims.

With positive intention and a future focus, top performers should find a safe place where they can be vulnerable, be themselves, perhaps for the first time in a long time.

The result for the individual is balance, focus, motivation, and less stress. This translates to business outcomes in many ways, through improved connections inside and outside the organisation.

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The Leaders Advisory is a Performance Coaching and Leadership Development organisation that uses applied psychology to help companies improve their engagement, productivity, and wellbeing. Tony Walmsley, founder is a Performance Coach and Profiling Specialist with a 30-year history as a business leader, professional football manager and coach educator.

Written by Tony Walmsley